An HCP digital engagement and advertising solutions provider relied on a legacy ASP.NET MVC and SQL-based data management system for HCP targeting and insights, but rapid data growth degraded performance and made syncing across sources difficult. Synoptek modernized the platform into a cloud-native, microservices-based architecture using .NET 5, Snowflake, FastAPI, React, Docker, and AWS services, separating Web and Data APIs, adding mobile-friendly UI, dynamic search, automated testing, and integrating email hygiene and social data distribution. They also built physician-level reporting and real-time BI pipelines with AWS, Python, Glue, Airflow, PySpark, and QuickSight. Reported results include turnaround time reduced from 1 day to 5–15 minutes, errors reduced from 60% to 1%, revenue grow

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