intelligencebank.com Suncorp Case Study How innovative technology helps leading financial services group improve marketing compliance processes.2 intelligencebank.com The Suncorp Group is a leading financial services group in Australia and New Zealand offering banking, wealth management and insurance products and services through its well-recognised brands including Suncorp, AAMI, GIO, Apia, Shannons and Vero, as well as those from its partners. With a range of brands, an explosion of multi-channel campaigns and operating in an increasingly compliance-driven environment, Suncorp used the IntelligenceBank Marketing Operations platform to power the Suncorp Marketing System (SMS) which automates campaign approvals with the aim to uplift good governance and embed a more robust process

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