Case Study

Superior data quality enables L’Occitane to build more personalized customer relationships.

Superior data quality enables L’Occitane to build more personalized customer relationships.

Superior data quality enables L’Occitane to build more personalized customer relationships.

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Client profile The L’Occitane Group • Global omnichannel retail leader of natural cosmetics and well-being products, founded in 1976 • Operates six brands - L’Occitane en Provence, Melvita, Erborian, L’Occitane au Brésil, LimeLife by Alcone and ELEMIS • More than 3,400 retail outlets, including 1,570 owned stores • Present in 90 countries precisely.com | 877 700 0970 Overview L’Occitane is a global leader of natural cosmetics and well-being products. A key part of maintaining this leadership is building close relationships with its customers across all channels. Until recently, this was a challenge for L’Occitane, since duplication of customer records impaired customer visibility and was time consuming and difficult to correct. The Spectrum Technology Platform solution from

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