A global B2B digital media and information company enhanced its flagship online sales prospecting tool (launched in August 2013) to give customers stronger visualization and data-driven insights. Building on prior Magento support, Synoptek used an Agile approach to implement six new capabilities and refresh key pages such as the dashboard, search, export, and reporting. New features included Talking Points to simplify plan issues for brokers, Benchmarking with line and bell-curve comparisons, Plan Scorecards across national, state, industry, and peer groups, prefilled marketing letters, map-based results that summarize plans by state and match rates, and an Analysis view with on-the-fly calculations across the current year and the prior five years. The result improved KPI tracking, custome

Join for free to read