Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Objectives • To help grow the business globally by generating high-quality and high-intent leads Headquarters: Berlin, Germany | No. of Employees: 51 – 200 | Industry: Information Technology & Services drives greater lead generation efficiency on LinkedIn Approach • Adopted an always-on, full-funnel approach on LinkedIn, using its first-party data to accurately implement a persona-based targeting strategy • Created content for each stage of the customer journey, from awareness and consideration to conversion, and served this using a mix of ad formats • Retargeted audiences based on engagement levels, nurturing higher-intent prospects towards eventual conversion Taking a full-funnel approach

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