Teradata Case Study Teradata Elevates SEO with 723% Increase in Traffic to Key Content A routine initiative to establish baseline measurements of website performance revealed a significant barrier preventing prospective visitors from finding key content through organic search. With a clever solution and the help of BrightEdge, Teradata eliminated the barrier and leveraged SEO to quickly draw more customers to the website. 01 A key content component for discovery was dramatically underperforming Teradata’s website is an important source for generating awareness and driving top-of-funnel engagement with prospective customers. In early 2021, Digital Marketing Director, Ron Weber and the Teradata SEO team sought to establish baseline analytics for SEO performance. Quickly the SE

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