The Economist, a globally trusted source of news and analysis with over a million readers, sought to grow its subscription base by connecting the right audiences with relevant content at the right time. As digital channels became increasingly important and more than half of its audience consumed content online, the organization faced the challenge of navigating a complex and fast-moving media landscape. To better understand audience behavior and content performance, The Economist turned to Meltwater for deeper insights and analytics. The platform enabled the team to monitor conversations, identify audience interests, track engagement trends, and gain actionable intelligence from news and social media data. By leveraging these insights, The Economist improved its content strategy, strengthe

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