THE FUTURE OF MAIL: TOP 5 PREDICTIONS FROM INDUSTRY EXPERTS2 The Future of Mail: Top 5 Predictions from Industry Experts Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Prediction #1: Channel preferences are paramount . . . . . . . . . . . . . . . . . . . . . . . . . 4 Prediction #2: Data security will remain important . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Prediction #3: Direct mail as a strategic advantage . . . . . . . . . . . . . . . . . . . . . . . . . 6 Prediction #4: Physical mail will live on . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Prediction #5: Print will work in concert with digital . . . . . .

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