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The New B2B Tech Buyer’s Journey: Marketing

The New B2B Tech Buyer’s Journey: Marketing

The New B2B Tech Buyer’s Journey: Marketing

DemandScience Activate

Pages

13 Pages

1 DemandScience | The New B2B Tech Buyer’s Journey: Marketing For many years, B2B tech vendors have followed a more traditional sales model to court potential buyers: booking face-to-face meetings, attending conferences or tradeshow events, and simply cold-calling prospects to initiate engagement. B2B tech buyers, however, have evolved in their processes. Instead of being sold to, buyers now take a more proactive role, studying the competitive landscape, conducting research on potential vendors, and engaging with content that’s most relevant to their particular needs. At DemandScience, we wanted to dig a little deeper into this B2B sales model evolution and discover more ways in which today’s tech buyers go about selecting the best solutions to support their business needs.

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