THE NEW PLAYBOOK FOR EVENT DESIGN. How RDC, HIMSS, & Cvent Reimagined an Attendee-Centric Experience WE ARE AT THE EPICENTER OF THE MOST SEISMIC SHIFT THE EVENT INDUSTRY WILL EVER FACE. Definitions of event success have changed. Audiences are attending 70% fewer events annually. There are more choices than ever. Success and survival are now directly linked. But for The Healthcare Information and Management Systems Society Conference & Exhibition (HIMSS) the big question became - what does survival look like and how do we future proof success?362 exhibit floor sessions A FEW NUMBERS FOR OUR LEFT-BRAINERS: 595,000 net sq. ft. of exhibition space 42,000 attendees 1,328 exhibitors With significant size and scale, the scope of the HIMSS Conference & Exhibition created significant experienc

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