Videndum, a global provider of premium hardware and software solutions for media and content creators, faced challenges extracting reliable insights from its core systems. With around 2,000 employees across 11 countries, the Videndum Production Solutions division relied mainly on IFS ERP and Salesforce, but reporting from these platforms was static, inconsistent, and often outdated. By the time sales teams received reports, the data was no longer relevant, limiting its usefulness for growth decisions. The case highlights Videndum’s need for more timely, consistent, and trusted analytics to unify data across systems and support faster, better‑informed decision‑making in a dynamic global business.

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