Today’s fashion marketer’s 5 main challenges and KPIs Meet the fashion shoppers...by personality type Chapter 1: Creating a sense of urgency to compensate for the tactile experience of in-store shopping Improving product discovery (activation) by getting personalization right Winning the price (and promo) wars Driving loyalty Next steps 6 10 11 15 19 27 31 36 Reducing CAC and optimizing ROAS Making sure advertising dollars don't go to waste Chapter 2: Increasing cart-to-detail rate and conversions Speeding up the path to purchase, increasing engagement (time spent, click-through rates)and conversions to boost overall revenue Chapter 3: Higher profit margins Increasing conversions, repeat purchases, and revenue Chapter 4: Chapter 5:What people think fashion marketers do all day.

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