The Warehouse Group tailors the shopping experience for specific audience segments Home to six sub-brands and 260+ brick-mortar shops, The Warehouse Group is New Zealand’s largest retailer, selling everything from household and department store merchandise to tech essentials. As the company looked to meet the ever-increasing demands of consumers, it realized the need to tweak its eCommerce strategy and embrace a more customer-centric approach. After experimenting with basic personalization in-house, the retail group sought a partnership with a solution that could effectively scale the promising results it witnessed during its low-scope, internal tests. After teaming up with Dynamic Yield to improve product discovery and tailor the customer journey, The Warehouse Group launched ov

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