WHY ECOMMERCE? Cogent first played their hand at eCommerce with an on-prem solution that was linked to their ERP . The solution was dated. It did not provide the experiences customers were looking for. Cogent’s highest priority in updating their eCommerce system was to make it as easy and efficient as possible for customers to place orders online. The company knew they had to get eCommerce right this time around. So they pulled in various people to form an eCommerce selection committee that included the purchasing, leadership, product management, marketing and eCommerce teams. The team created their requirements and tried their best to understand what their customers needed in a solution. THE WHOLE PACKAGE: ECOMMERCE THAT EMPOWERS CUSTOMERS AND SALES REPS CUSTOMER SUCCES

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