DIGITAL AIR STRIKE’S GEOFENCED ADS HELP TIRE PROS INCREASE BRAND AWARENESS AMONG FANS AT NASCAR RACES Goal: Tire Pros wanted to increase brand awareness at NASCAR races, especially as a sponsor of the NASCAR No. 8 Chevrolet team for JR Motorsports. TIRE PROS Case Study Solution: P Digital Air Strike launched geofenced advertising campaigns and Facebook and Instagram Stories for engagement and brand awareness. P The campaign included Google display ads to reach attendees using their mobile devices to browse top sites, watch YouTube videos, and use popular apps. P Geofencing ads targeted fans at the race and popular areas nearby, including bars, restaurants, and campgrounds, to capture race fans in defined locations surrounding the racetrack. P The ads targeted specific d

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