CHALLENGES Identifying key contacts within target companies. NEW APPROACH Today, Touch & Sell uses LinkedIn for all of their following needs: • Prospecting • Identifying key target contacts • Finding information about contacts in their CRM database • Touch & Sell uses the CRM sync feature, which connects Salesforce to LinkedIn Sales Navigator and provides up-to-date information about their contact’s professional profiles “In a single click, LinkedIn shows us the professional identity of our target contacts.” RESULTS The team at Touch & Sell was able to land one of their key clients using LinkedIn Sales Navigator. Chief Sales Officer, Baptiste Gervais, was targeting a Director of Sales & Marketing at a key account. He decided to use InMail in his outreach, and was able to get his pros

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