FleetPride, North America’s largest heavy-duty truck parts distributor, transformed its digital presence with Coveo to become the “First Click in Heavy Duty.” Previously limited to a basic order-entry portal, customers lacked visibility into inventory and pricing, slowing commerce. By unifying data from catalogs, warehouses, and systems into a single AI-powered index, FleetPride enabled real-time inventory, personalized search with VIN lookup, and predictive recommendations. Results included 27% higher search engagement, 9.6% conversion rates with search, and 200% more searches. Customers now access compatible parts faster, while employees benefit from better data, higher efficiency, and stronger customer satisfaction.

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