This case study describes how Solaseed Air transformed its frequent flyer program by implementing the iLoyal platform to better align with its customer base. Solaseed’s passengers were primarily price-sensitive leisure travelers who flew only a few times per year, while its existing loyalty program was designed for frequent flyers. This mismatch led to low engagement, high mileage expiration rates of around 70 percent, and weak customer retention. At the same time, the airline needed a future-ready solution as its passenger service system changed. By adopting iLoyal, Solaseed Air introduced a more flexible, integrated loyalty program that improved relevance for its customers, reduced mileage wastage, supported retention, and positioned the airline for long-term loyalty growth.

Join for free to read