www.course5i.com STUDY OBJECTIVE Market Insights CASE STUDY The client’s insights team wanted to gather richer insights on key trends in skin care to inform the marketing team on: Changing needs of consumers post-pandemic to influence key messaging and communications Key trending ingredients for upcoming product ideas/innovations in the body wash and liquid hand soap categories Identifying key competitive trends Trend Monitoring: Discovering Key Trends in Skin Care in the US Consumer Affairs team of a US-based multinational CPG company Client CPG Industrywww.course5i.com Keeping the client’s consumer affairs/customer support data as the primary data source, data from a variety of sources was synthesized to deliver insights. Data sources/methodology included: Client’s consumer affai

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