Tresorit faced high CPAs, declining revenue, poor lead quality, siloed marketing, and misalignment with sales. PPCStrategist addressed these by setting clear SMART goals, auditing accounts, pausing poor-performing ads, rewriting ad copies, switching to smart bidding, and improving landing pages with the digital team. They created bi-weekly sales feedback loops and enhanced reporting with BI for better transparency and alignment. This collaborative, feedback-driven approach led to a 75% revenue increase, 180% lower CPA, and double the qualified leads, significantly improving Tresorit’s paid marketing performance.

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