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Case Study

Triton Digital and Optable Case Study: Driving Revenue Growth with UID2 Activation

Triton Digital and Optable Case Study: Driving Revenue Growth with UID2 Activation

Triton Digital and Optable Case Study: Driving Revenue Growth with UID2 Activation

Triton Digital
Pages 1 Pages

Triton Digital, in partnership with Optable, enhanced programmatic revenue for audio publishers by integrating advanced identity solutions like Unified ID 2.0 (UID2). Through Optable’s ID Switchboard and Private UID2 service, Triton enabled secure, privacy-compliant identity resolution across large datasets. This resulted in a 26% increase in average daily spend and a 2.4x improvement in inventory fill rate for UID2 traffic. The solution streamlined integration for publishers like iHeartMedia, improved audience targeting, and ensured scalable, privacy-safe addressability across demand partners—boosting overall ad performance in digital audio.

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