Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Objectives • To increase brand awareness in international markets • To drive engagement with key audience segments • To grow a professional community by acquiring more LinkedIn Page followers Headquarters: Kaohsiung, Taiwan | No. of Employees: 10,000+ | Industry: Semiconductors Turning to digital with a community-first approach to global brand outreach Results Approach • Designed a top-of-funnel Sponsored Content campaign to showcase its thought leadership in specific domains • Used LinkedIn’s precise targeting filters to define its audience by location, industry, job title, etc, and serve relevant content to each segment • Invested in continuous campaign monitoring, A/B testing and creati

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