Standing Out Amongst all the Noise Increased national media coverage Success Snapshot As Georgia’s research and innovation hub, Augusta University is home to hundreds of leading experts in education, healthcare and business. Recognizing an exciting opportunity to have a greater impact with media relations, they decided to make their expertise more accessible. As Director of News and Information, Heather Henley set out to find out new ways of using their experts more strategically, boosting visibility to help them stand out in a noisy world and making it easier for those mainstream journalists to find their experts and cover their stories. When Henley put her strategy into action, the results started to take shape — getting the attention of more than just media. Through a th

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