1 / 3 Smartbridge October 26, 2020 Understanding Changing Customer Preferences in a Pandemic with Market Basket Analysis smartbridge.com/understanding-changing-customer-preferences-in-a-pandemic-with-market-basket-analysis/ Understanding Changing Customer Preferences in a Pandemic with Market Basket Analysis The Need for Pandemic-Related Analytics Our client, a popular institution in the food service industry, owns, operates, and franchises two well-known restaurant brands. These organizations specialize in the operation of fast- casual restaurants, each offering distinct and unique flavors with broad appeal at a compelling value. These restaurant chains practice fresh-made cooking, drive-thru service, and catering. CLIENT PROFILE EMPLOYEES: 10,000+ INDUSTRY: Restaurants HEADQUARTERS:

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