Understanding the true impact of web push opt-in screen On customer experience & site performance “We had our initial concerns that the implementation of an opt-in screen on our website would deter visitors and increase our drop-off rate. We decided to A/B test this feature and saw that there was no variation in user behavior among those users who were shown an opt-in screen. We further made use of automated web push notifications from Insider to help us improve our conversion rates. We’re satisfied to know that the use of opt-in screen does not cause user drop-offs and we are continuing to use both custom opt-in screens and automated web push notifications from Insider. This way we can provide our visitors with important information and it helps us in creating an optimal shoppin

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