Unified, Across 5 Yea Data for a Self-Serv, Analytics Global Trading Conglomerate
Unified, Across 5 Yea Data for a Self-Serv, Analytics Global Trading Conglomerate
5 PagesThis case describes how a global consumer products distributor in the Middle East unified five years of sales and distribution data to enable self-service analytics. Operating across multiple brands and channels, the organization needed fast, granular insights for sales, trade marketing, distribution, and leadership teams. However, data was fragmented across SAP and Excel, resulting in no single source of truth, heavy manual effort, and delayed reporting. By consolidating data and enabling self-service analytics, the company improved consistency, reduced turnaround time, and supported timely decision-making, performance tracking, and strategic planning.
