Datto faced major operational challenges due to fragmented CRM systems following multiple acquisitions, resulting in duplicate records, inconsistent data, and lack of visibility into customer relationships. Apps Associates led a large-scale data consolidation effort, migrating over 6,000 data fields from multiple systems into Salesforce. Through a structured discovery and enablement process, the team unified data definitions, eliminated redundancies, and created a single source of truth. The year-long project improved sales alignment, eliminated confusion around customer ownership, and enhanced forecasting accuracy. As a result, Datto achieved improved operational efficiency, stronger sales performance, and a unified organizational approach to customer data.

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