AD faced intense competition from large eCommerce chains and needed richer product content to help its 600 independent distributor members compete online. Unilog partnered with AD to build a massive master product catalog, providing enriched data, taxonomy design, and a PIM-powered platform. The program quickly scaled from hundreds of thousands to millions of enriched SKUs, enabling members to export robust product data, improve online offerings, and access shared resources like the CSR portal and optional storefronts. Continuous collaboration between Unilog and AD’s member community ensures quality, growth, and a competitive digital presence.

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