Impel helped dealers optimize Kelley Blue Book Instant Cash Offer (KBB ICO) leads through a consistent, comprehensive lead management process powered by generative AI technology. The platform accelerates initial responses, delivers highly conversational and personalized dialogues, maximizes engagement via SMS texting, and ensures systematic follow-up for every lead. This AI-driven approach significantly increases lead conversion and revenue generation, with reported average lead conversion improvements of over 50% and notable increases in gross margin from acquired vehicles.

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