UPPAbaby Paves Way to D2C Model with Help of AllCloud
UPPAbaby Paves Way to D2C Model with Help of AllCloud
4 PagesUPPAbaby, a premium baby gear brand, shifted to a direct-to-consumer model and worked with AllCloud to implement Marketing Cloud and Service Cloud connected to NetSuite and Zendesk, giving teams a single real-time view of customers. As needs evolved, AllCloud’s Managed Services cleaned duplicates with Cloudingo, tightened which records sync to Marketing Cloud, surfaced swatch, purchase, and warranty data for better targeting, and integrated Calendly with Salesforce. UPPAbaby now has smoother sales, marketing, and service workflows and a strong foundation for further growth.
