To better understand digital self-service adoption among Medicare members, a leading U.S. health plan sought to determine if their senior population would embrace SMS-based interactions for their healthcare needs. Leveraging the high smartphone and text-messaging prevalence among seniors, they partnered with Ushur to test member engagement via automated text channels. Ushur’s software enabled the health plan to deploy conversational workflows, allowing members to easily manage their healthcare information through secure digital exchanges. This initiative effectively bridged the gap between member capability and digital service, proving that seniors are ready and willing to interact with their health plan through intuitive, automated mobile technology.

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