CUSTOMER CASE STUDIES | FINANCIAL SERVICES USING DATA AND ANAL YTICS TO ENHANCE CUSTOMER EXPERIENCE IN FINANCIAL SERVICES Customer Case Studies CUSTOMER CASE STUDIES | FINANCIAL SERVICES 2 Using Data and Analytics to Enhance Customer Experience in Financial Services Introduction Financial services customers expect a personalized experience in their financial interactions similar to other areas of their digital lives. A recent Accenture Global Financial Services Consumer Study 1 reveals that consumers have a strong appetite for increased personalization from banks and insurers—across persona types, over 50% are consistently interested in personalized financial services offers and advice. Financial services providers are responding using data and analytics to help facilitate an e

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