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Case Study

Visit California and Adara Partner to Deliver a Collective 223x ROI on Total Media Spend

Visit California and Adara Partner to Deliver a Collective 223x ROI on Total Media Spend

Visit California and Adara Partner to Deliver a Collective 223x ROI on Total Media Spend

ADARA
Pages 2 Pages

Visit California and its agency, The Shipyard, joined forces with ADARA to maximize co-op marketing opportunities and boost regional tourism performance. By utilizing ADARA software, the collaboration successfully managed full campaign execution and reporting for multiple destination marketing partners. This powerful technology platform enabled participating regional organizations to elevate brand awareness, drive meaningful engagement, and lower costs while targeting high-intent travelers. Ultimately, ADARA's comprehensive data solutions and end-to-end management delivered an extraordinary collective return on total media spend, generating a massive 223x ROI for the California tourism industry through highly optimized digital advertising campaigns.

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