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Case Study

VOO: Building a Mobile-First User Experience for the Millennial Customer

VOO: Building a Mobile-First User Experience for the Millennial Customer

VOO: Building a Mobile-First User Experience for the Millennial Customer

SAP
Pages 5 Pages

PUBLIC Belgian telecommunications company VOO SA prides itself on putting the customer first with speedy broadband service, a rich mine of TV content, and a generous mobile and landline service. Seeking to launch a new brand for the younger generation, VOO needed to revamp and simplify its customer experience. It digitalized the entire system using the SAP ® Commerce Cloud and SAP Billing and Revenue Innovation Management solutions and the SAP Conversational AI service. Now, its new brand Zuny provides a full digital and mobile experience that lets customers learn about, acquire, use, get support for, and pay for Internet, video, and mobile services. VOO: Building a Mobile-First User Experience for the Millennial CustomerBefore: Challenges and Opportunities • Implement a technolo

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