Wagering entertainment leader Tabcorp relied heavily on email marketing to connect with customers and prospects, but faced unique hurdles due to seasonal sports schedules, growing market saturation, and a strategic shift toward image-heavy, brand-building campaigns. To overcome these complex engagement and deliverability challenges, the company implemented Everest from Validity. This powerful software solution transformed their digital messaging by providing deep performance visibility, monitoring sender reputation, and optimizing delivery pathways. By leveraging Validity tools, Tabcorp successfully navigated strict industry filters and achieved best-in-class email performance, ensuring reliable, high-impact communication that deeply engaged players across its entire entertainment network.

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