Case Study
WASTEQUIP GROWS B2B ECOMMERCE BUSINESS 40% WITH SYNCHRONIZED DATA
Wastequip, North America's premier manufacturer of waste handling and disposal equipment, dramatically expanded its business-to-business commerce operations by synchronizing data through Salsify. Previously challenged by fragmented product details and difficulties normalizing information across various internal divisions and customer channels, the company struggled to showcase its massive catalog effectively. By implementing Salsify software, Wastequip streamlined data management, harmonized cross-departmental product information, and accelerated launch timelines. This powerful platform enablement allowed the manufacturer to successfully acquire new customers, display its complete product ecosystem, and achieve an impressive 40% growth in its commercial operations.
