American Water, the largest publicly traded water and wastewater utility in the US with 7,100 employees, revamped its benefits to offer greater choice and flexibility. Historically, represented and non-represented employees had different plan structures, but a new strategy introduced HDHP options for all, unbundled coverages, and added voluntary benefits like accident, critical illness, hospital indemnity, and pet insurance. With active enrollment required, Businessolver developed a tailored communications strategy including guides, infographics, and decision support tools. Nearly 45% used decision support, voluntary benefits saw strong adoption, and represented employees began selecting HDHPs.

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