What Happened When We Removed Subnetworks From an Affiliate Programme?
What Happened When We Removed Subnetworks From an Affiliate Programme?
Customer First Digital examines what happened after removing affiliate subnetworks—intermediaries that give multiple publishers access to a brand’s programme—from a client’s affiliate strategy. The change provided greater transparency and control over exactly which publishers were promoting the brand, while allowing the team to build more direct relationships with individual affiliates. Rather than damaging performance, removing subnetworks helped create a cleaner, more strategically managed programme focused on quality partnerships and incremental value. The experience suggests brands shouldn’t assume subnetworks are essential for scale: regularly reviewing publisher contribution, transparency and customer value can reveal opportunities to simplify affiliate programmes and improve long-te
