?WHO OWNS THE CONTENT EXPERIENCE WHO OWNS THE CONTENT EXPERIENCE? UBERFLIP | 1WHO OWNS THE CONTENT EXPERIENCE? UBERFLIP | 2 Brought to You by The Marketing Team at Uberflip CONCEPTUALIZATION, WRITING, AND COPYEDITING: Daniel Sendecki Christine Otsuka Jermaine Reyes DESIGN: Quentin ZancanaroWHO OWNS THE CONTENT EXPERIENCE? UBERFLIP | 3 WHAT IS A CONTENT EXPERIENCE? OUR DEFINITION Environment Structure Engagement EVERYONE HAS A CONTENT EXPERIENCE WHY THE EXPERIENCE MATTERS OUTCOMES AND IMPACT 6 8 9 10 11 12 14 16 40 42 44 46 48 52 55 22 24 26 28 30 32 34 36 38 18 20 A DEEPER LOOK AT CONTENT EXPERIENCE OWNERSHIP BY ROLE Content Marketer Demand Generation Marketer Digital Marketer UX Designer Graphic Designer Web Developer Product Marketer Sales / Account Manager WHO OWNS THE CONTENT EXPERIE

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