Case Study Why PayPal’s Pay in 4 is a critical part of JTV’s growth strategy JTV (Jewelry Television ® ) is one of the largest jewelry retailers in the United States. One of the many things that sets JTV apart is its omni-digital strategy, including live TV programming that runs 24 hours a day, 7 days a week, to 78 million US households. It has an industry-leading, mobile optimized ecommerce platform, over-the-top (OTT) platforms, and a robust and engaging social media presence. JTV also employs numerous gemologists and accredited jewelry professionals to provide best-in-class customer service. With a successful 26-year history, JTV has been partnering with PayPal since 2008, more than half of the company’s history. JTV understands the value of providing their loyal customers

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