MANOR, Switzerland's largest department store chain, transformed from manual processes to AI-powered market intelligence with Lectra's Retviews software, enabling data-backed decisions in pricing, assortment, and fabric strategy across seasons. In a competitive market where timing and product mix determine success, Lectra empowered Product Managers with real-time competitor insights, trend analysis, and automated benchmarking—eliminating guesswork. This essential tool accelerated collection planning, optimized competitive pricing, enhanced assortment relevance, and maintained market leadership through precise, actionable intelligence that drives profitability and shopper satisfaction.

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