The global brand faced ongoing supply risk challenges common across its industry, with production and fulfillment heavily dependent on suppliers for critical parts and components. Persistent parts shortages disrupted production readiness and threatened revenue while driving up operational costs. The company’s primary goal was to ensure required supplies were available and ready when production began, minimizing delays and financial loss. However, predicting shortages and responding quickly proved difficult, especially when issues emerged close to production deadlines. Limited visibility and reactive processes meant shortages often occurred without sufficient warning, making it harder to activate timely resolution plans and increasing the risk of missed production targets and higher costs.

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