Case Study
Wondercide Triples Revenue Following ShareASale to Awin Upgrade
Wondercide transformed its affiliate program after migrating from ShareASale to Awin, seeking better reporting, partner quality and strategic support. Using Awin’s advanced attribution, full-funnel reporting and publisher discovery tools, Wondercide identified and onboarded more than 200 vetted partners aligned with its pet and home audiences. The company also strengthened publisher engagement through targeted incentives, updated creative, improved communication and ongoing performance analysis. Comparing Oct. 2023–Sept. 2024 with Oct. 2024–Sept. 2025, affiliate revenue increased 161%, sale-active publishers rose 44% and click-active publishers grew 24%, turning affiliate marketing from a limited side channel into a scalable strategic growth engine.
