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Case Study

World’s Leading Hotel Chain Re-engages 34% of Its Lapsed Loyalty Members by Leveraging First-Party Data

World’s Leading Hotel Chain Re-engages 34% of Its Lapsed Loyalty Members by Leveraging First-Party Data

World’s Leading Hotel Chain Re-engages 34% of Its Lapsed Loyalty Members by Leveraging First-Party Data

ADARA
Pages 2 Pages

A premier global hotel chain struggled to boost wallet share among loyalty members who had lapsed after a single stay, lacking transaction visibility outside its direct ecosystem. To solve this retention challenge, the brand utilized ADARA software and its advanced audience modeling capabilities, specifically incorporating the Traveler Value Score. This powerful technology seamlessly integrated with the company's first-party data to identify high-value prospects. Ultimately, ADARA's precise predictive insights enabled the hospitality leader to successfully re-engage 34 percent of its inactive members, preventing them from defecting to competitors and significantly driving repeat bookings across multiple properties.

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