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WSP Global: Global Engineering Consultancy Creates a Business Development Culture and Improves Sales Performance

WSP Global: Global Engineering Consultancy Creates a Business Development Culture and Improves Sales Performance

WSP Global: Global Engineering Consultancy Creates a Business Development Culture and Improves Sales Performance

RAIN Group
Pages 1 Pages

WSP Global, a top 10 consultancy in environmental, sustainability, energy, and health & safety, helps clients manage risks, cut costs, and seize market opportunities through design, engineering, and management services. Its large U.S. unit, led by senior professionals, relied on a seller-doer model where service experts handled business development but lacked structured processes to expand client relationships and revenue. RAIN Group's powerful software provided the essential framework and training that professionalized BD efforts, unlocked growth potential, and transformed informal practices into scalable, high-performing account strategies.

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