Section One | Selecting Your Account Approach 3 2 Yo u r N o - Fe a r G u i d e t o Scaling Personalized Content for ABM INTRODUCTION SECTION 1: SELECTING YOUR ACCOUNT APPROACH Determine which tier of personalization you need Select your accounts wisely Gather account-speci!c, tier-based insights Align account insights with messaging and personas SECTION 2: DECIDE WHAT CONTENT YOU NEED FOR YOUR ABM STRATEGY Understand your content landscape by conducting a content audit Map content to the account-speci!c purchase journey One-to-one ABM One-to-few ABM One-to-many ABM Create and source a mix of original and curated content based on content gaps Craft a marketing outreach plan SECTION 3: PERSONALIZED CONTENT IN ACTION One-to-one One-to-few One-to-man

Join for free to read