Case study Zero Co cleaned up its partnership management and achieved a 1556% monthly return on investment (ROI)Situation Time-consuming partnership management Zero Co's brand mission is clear: lead the way in "untrashing" the planet while helping customers ditch single-use plastics. Founded in 2019, the Australian-based sustainability brand sells environmentally-friendly household and body care products. As a goal-orientated brand, Zero Co wishes to connect with customers who share the same values and feel inspired to impact the world positively. As an expanding brand in the direct-to-consumer (DTC) ecommerce market, the Zero Co team continuously looked for new ways to diversify its marketing channels to lower customer acquisition costs (CAC). Acquiring new customers remai

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