This ebook focuses on how marketing leaders can drive faster insights and better outcomes using analytics automation. It highlights four priorities: consolidating marketing data, scaling talent and resources, optimizing campaigns, and delivering quick wins while preparing for future needs. The guide explains how automation replaces manual data preparation, enabling faster segmentation, attribution, and performance analysis. Case studies show dramatic time savings and improved campaign effectiveness. The ebook also discusses AI-powered features such as AutoML and generative insights that help marketers act faster with limited resources. It concludes that analytics automation is essential for maximizing ROI and maintaining competitiveness in a rapidly changing market.

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