The eBook 5 Ways Relevance Can Liberate Your Creative Side, featuring insights from Dan Gingiss, shows how relevance frees teams from mundane tasks, enabling creativity and better experiences. Workers waste 2.5 hours daily searching for information, fueling burnout and poor service. By surfacing relevant content through AI-powered systems, organizations improve CSAT and ESAT while reclaiming time for innovation. Examples include Discover simplifying transaction access with a feed, Chase personalizing login pages with local images, Aetna using customized videos, Squaremouth gamifying policy reading, and Children’s National Hospital offering low-tech human empathy. These illustrate how relevance builds trust, reduces friction, and sparks loyalty.

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