Medicaid redetermination is a complex, urgent process that will resume when the COVID-19 State of Emergency ends. Health plans must prepare to support members, often a transient population, in verifying their eligibility. Best practices for automation include: selecting a HIPAA-secure, no-code solution that integrates easily with existing systems; launching digital campaigns to verify and update member contact information; establishing digital communication channels; educating members on the redetermination process; and proactively preparing digital campaigns to gather necessary documentation. These steps ensure that plans are ready for the upcoming demands, shifting from reactive to proactive engagement.

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